Marketing Strategy in the digital age

I joked with Philip Kotler that, though our talents are limited, we are, how
ever, trying to imitate his ambition and efforts when he built the frame
work of “Modern Marketing Management” half a century ago. The
successful construction of our strategic paradigm of digital marketing is
attributed to the practices and verifications of different layers we have
obtained through dealing with many leading enterprises in the past
5 years. Consulting covers theories and practices. Consulting projects and
workshops to address clients’ problems have won us research opportuni
ties “guided by problems of entrepreneurs” through in-depth interactions
with clients, based on which we review, examine and polish our paradigm
of digital marketing methodology on a theoretical level.
Many world-class marketing masters and top counselors have contrib
uted to this book. For example, we have been inspired and enlightened by
the in-depth communications with Philip Kotler, David Aaker, Kevin
Keller and others. Of course, in this process, outstanding colleagues from
KMG have given enormous efforts and support for this book. Hereby, I
would like to give special thanks to the brilliant and talented consultants
including Deng Linfeng, Yuan Chuanliu, Lu Yuehao and Li Fudong. My
heartfelt thanks also go to our teachers and friends, including Prof. Zhu
Wuxiang from Tsinghua University, Prof. Ren Jianbiao from Shanghai
Jiaotong University, Barnard Fernandez from Paris University and Bao Tan
from the Cheung Kong Graduate School of Business. Lastly, I would like
to show my gratitude to Yuan Lu, Head of the Department of Economy
and Management books, China Machine Press, who has imbued this book
with wisdom, effort and friendship