his book is for marketing experts (and newbies) who want to learn why
and how to create mobile marketing...

For a number of years, I have been posting customer-centric relationship
marketing, culture, experience, communications, research, and brand
...

Building a successful marketing strategy is like taking a road trip. You
have to know where you want to...

When I began my career as a marketing professional, e-mail was a
rare privilege. There were four major forms...

T
he information environment in which marketers and consumers oper
ate is growing in complexity every day. New...