INTERNATIONAL PUBLIC RELATIONS AND PUBLIC DIPLOMACY

This book provides an important discussion of the conceptual and practical
interconnections between international public relations and public diplomacy.
Written by some of the leading thinkers in both disciplines, the volume provides
key lessons regarding global relationship-building and stakeholder engagement.
Written from a government, corporate, and not-for-profit perspective, the book
deals with such topics as mediated public diplomacy and information subsidies,
international broadcasting, nation-branding, diaspora relationships, international
exchanges, and soft power. A variety of international conceptual pieces and
real-life case studies present an in-depth analysis of the strategic application
of public relations tactics in governmental and organizational global relationship
management efforts. The book is recommended for students, scholars, and
practitioners in the fields of international public relations, public diplomacy, and
international relations