As I write this, I’m flying from Newark, New Jersey, to Las Vegas
on a major airline, sitting in...

Style is the crucial ingredient for everything we say and do: in writing, it
is the way sentences are...

As I drafted the introduction for the second edition
of the Encyclopedia of Public Relations (EPR2), I
revisited...

In this chapter, evaluation is introduced and set in the historical perspectives
of public relations’ evolving practice. The nature...

During the summer of 1984, the IABC Foundation (now the IABC Research
Foundation) issued a request for proposals for...

Understanding other cultures and building bridges between ways
of thinking have always been important to us. In the course...

This book provides an important discussion of the conceptual and practical
interconnections between international public relations and public diplomacy.

Marketing communications defined; Nature of information; Consumer information processing model; Basic model of communication process; Framework foranalyzing marketing communication process;...