BIG SOCIAL MOBILE
As I write this, I’m flying from Newark, New Jersey, to Las Vegas
on a major airline, sitting in...
Effective writing skills for Public...
Style is the crucial ingredient for everything we say and do: in writing, it
is the way sentences are...
Encyclopedia of Public Relations
As I drafted the introduction for the second edition
of the Encyclopedia of Public Relations (EPR2), I
revisited...
Evaluating Public Relations
In this chapter, evaluation is introduced and set in the historical perspectives
of public relations’ evolving practice. The nature...
EXCELLENT PUBLIC RELATIONS AND EFFECTIVE...
During the summer of 1984, the IABC Foundation (now the IABC Research
Foundation) issued a request for proposals for...
INTERNATIONAL COMMUNICATIONS STRATEGY
Understanding other cultures and building bridges between ways
of thinking have always been important to us. In the course...
INTERNATIONAL PUBLIC RELATIONS AND PUBLIC...
This book provides an important discussion of the conceptual and practical
interconnections between international public relations and public diplomacy.
Marketing Communications
Marketing communications defined; Nature of information; Consumer information processing model; Basic model of communication process; Framework foranalyzing marketing communication process;...