A Beginner’s Guide to Mobile Marketing

his book is for marketing experts (and newbies) who want to learn why
and how to create mobile marketing campaigns. With our passion for
education, we wrote this to help you learn about the exploding field
of mobile marketing and why it is so important to embrace it in your
integrated marketing strategy. Whether you are an educator, student,
professional or mobile maven, we hope that you enjoy the strategies and
case studies we bring to life in this book