A Beginner’s Guide to Mobile...
his book is for marketing experts (and newbies) who want to learn why
and how to create mobile marketing...
Applied Public Relations Cases in...
Applied Public Relations: Cases in Stakeholder Management offers
readers the opportunity to observe and analyze the manner in which
Corporate Social Responsibility and Governance
Corporate social responsibility (CSR) is a field that has continued to reshape our
world. What does this mean is...
Customers Inside, Customers Outside
For a number of years, I have been posting customer-centric relationship
marketing, culture, experience, communications, research, and brand
...
Digital Marketing Management
When I began my career as a marketing professional, e-mail was a
rare privilege. There were four major forms...
Food and Beverage Management
Since the publication of the third edition of
Food and Beverage Management nearly ten
years ago, the Hotel...
Marketing 4.0: Moving from Traditional...
Marketing 4.0 was six years in the making. Over this period, a number
of people have contributed to the...
Strategic Human Resource Management
The goal with this book is not only to provide the necessary academic background information but also to present the...
Strategic Public Relations Management
We decided to write this book in 1995 when we attended the national Public Relations Society of America convention in...
Subject-Oriented Business Process Management The...
The 12th International Conference on Subject-oriented Business Process Management
(S-BPM ONE 2020), was originally planned to be held in...